What exactly is kawaii – and why did the country be seduced by the brand new ‘cult regarding pretty’?

What exactly is kawaii – and why did the country be seduced by the brand new ‘cult regarding pretty’? Disclosure declaration Hui-Ying Kerr gotten money on the Uk Arts and you will Humanities Research Council (AHRC) out of 2010 – 2013 as part of their particular PhD lookup towards the The japanese on 1980s. Partners